Big Data Decision-Making

The wonders of what data can do for an organization is measured in the productivity and competitiveness of their team's decisions. Some believe that more data is the key. I agree, but good decisions require more than just deriving intelligence from big data.

In this competitive and dynamic market, the need to socialize ideas with other teams, quickly correlate information across sources, and te...

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Mining Data Sets Large and Small to Provide Highly Personalized Customer Experiences

How do you develop long lasting, meaningful relationships with individual customers within customer bases that number in the millions? How do you leverage petabytes of detailed customer data to provide unique experiences that help guide the customer along a complex journey?

These are core questions that Ancestry.com wrestles with on a daily basis in the pursuit of making Family History a fun an...

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Empowering Decision Making And Strategy Planning

This presentation will focus on the application of a few analytic techniques and predictive methodologies across various business initiatives and show several ways in which the exploratory analyses and predictive models can be used to evaluate the performance of a campaign, elevate campaign results, and measure the effectiveness of different products, as well as relevance assessment.

Neda Far...

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Agility in Analytics

Analytics is about the ability of an organization to connect the dots and drive business performance. These dots can reside in multiple domains, disparate data sources, dierent systems and application platforms. The dots are ever changing and dynamic and continue to expand in scope and granularity.

What are the skills, tools and techniques that enable organizations to take advantage of this ni...

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New Skin For The Old Cat? Building Better Business Intelligence Mousetraps

Building Better Business Intelligence Mousetraps Business Unit Managers and BI Analysts are often at odds, each wanting to be what the other is without losing themselves in the process. This presentation explains and celebrates those differences in the guise of our most familiar surrogates, dogs and cats, and leads, one hopes, to the realization that both are necessary if our businesses are to thrive....

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Pricing Architecture: Developing Analytic Leadership Capabilities For Building Profitable Consumer Value In CPG Categories

Analytic Leadership is becoming the new currency for CPG manufacturers at retail. Creating the ability to provide customer relevant pricing guidance, to improve consumer value and confidence while driving profitable growth for both retailer and manufacturer is a new competitive capability frontier for CPG companies. This discussion will cover the Data & Basic Analytic Techniques, Organizational St...

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